By Parag Deulgaonkar
Dubai Economy says getting certified will bring in enhanced consumer trust
The certification of e-commerce websites in Dubai is not mandatory, according to a senior Dubai Economy official.
This month, the emirate’s economic department launched a new “digital protection” initiative, aimed to certify e-commerce sites to protect consumers.
“The certification process is optional during phase one and so we haven’t set any deadline,” Mohammed Ali Rashed Lootah, chief executive officer, commercial compliance and consumer protection (CCCP) sector, , told Arabian Business, without giving specifics of second phase.
The certification option will be open for companies in the emirate’s mainland and free zones, while certified websites will display the consumer protection logo of Dubai Economy.
A recent report by Hootsuite and We Are Social has also revealed that of the 246 million people living in the Middle East, 60 percent use the Internet, up 15 percent from a year ago.
Given the growth rate, a number of companies are set to enter the e-commerce space in the region. Consultancy firm Frost & Sullivan estimates total value of e-commerce to reach $10 billion (AED36.7bn) in 2018 from $2.5bn (AED9.17bn) in 2014.
While the department did not reveal the number of certification requests they has received, Lootah said: “Getting certified will be advantageous to any e-commerce website as it will bring in enhanced consumer trust.”