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Sun 20 Mar 2016 07:39 AM

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Dubai firm says set to shake up car rental market

UDRIVE claims it is first to offer pay-as-you-go concept with minute rate of 50 fils

Dubai firm says set to shake up car rental market

UDRIVE, a Dubai-based company, has claimed to have revolutionised the city’s car rental industry with a pay-as-you-go concept that means drivers can pay per minute.

Cars can be booked and paid for via an app at a rate of 50 fils per minute, offering Dubai’s most convenient and affordable car rental options, the company said in a statement.

Once the driver has gone over four hours with the car, a flat day rate of AED120 applies, and the driver can use the car for the remainder of the day.

Keyless access through a mobile phone, the ability to park for free across key areas of the city, where permitted, as well as free petrol, means drivers can go anywhere in the city they need to.

Hasib Khan, managing director, UDRIVE, said: “Dubai’s ever-changing need for transport solutions, the transient nature of life, and the overriding costs of car ownership makes pay-as-you-go car rental a viable alternative. For those that don’t want to commit to ownership, or don’t have the need for everyday car accessibility, udrive makes the perfect option.”

The team at UDRIVE has been progressively testing the German-developed technology behind the keyless access and tracking system for the 50-strong fleet of Toyota Yaris vehicles.

The company said it aims to grow the fleet significantly within the next six months, in line with market demand.

“We have ambitious plans for UDRIVE here in Dubai, and the rest of the United Arab Emirates, while we’re also looking to other Gulf markets for the opportunity to bring udrive to key cities in the Gulf Cooperation Council (GCC) countries,” said Khan.

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