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Mon 22 Sep 2014 01:25 PM

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Dubai food firm inks UK distribution deal with Tesco

Notions Group says agreement will see its Chocodate product sold by retail giant across UK stores

Dubai food firm inks UK distribution deal with Tesco
Image for illustrative purposes only

Dubai-based food manufacturer Notions Group said on Monday it has formalised its distribution deal with retail giant Tesco to sell its star product Chocodate in all of its UK stores.

Tesco, the second-largest retailer in the world and the market leader in the UK with more than 30 percent market share, has registered sales of more than 150,000 boxes of Chocodate during the launch phase alone.

It expects further sales growth once distribution of Chocodate has extended to all of its stores across the UK by Christmas of this year, Notions said in a statement.

The deal which includes three of the Chocodate lines that combine dates with chocolates and almonds, marks Notions Group’s eighth international market entry this year.

Notions added that its distribution team is seeking to close two more contracts with large retailers and distributors around the world – as part of a target of 10 market entries set by company founder and CEO, Fawaz Masri.

Masri said: “This was part of my vision for the Chocodate brand from the beginning and it makes me proud to see the growing number of consumers and retailers who equally believe in our product which is made right here in Dubai.

"We are very pleased with our partnership with Tesco and are confident that the transparency and business ethic of both teams will only reap positive results for all.”

Notions Group was founded in Dubai in 2008 as the holding group for Dubai-based chocolate factory La Ronda established in 1990 and Saudi-based savory snacks factory Star Foods launched in 1991.

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