By Staff writer
Nutella-filled syringes used in publicity campaign confirmed by Ferrero to be fakes
Dubai authorities have warned against buying and consuming syringes filled with chocolate after the company assumed to be behind product confirmed they were fake.
The needles, filled with chocolate and carrying the label of the popular spread Nutella, were being marketed via social networking sites and through instant messages, Dubai Municipality said.
Ferrero, the Italian maker of the product, later confirmed that the syringes were not genuine.
“The Municipality's Food Control Department summoned the company which confirmed that it does not produce such type of products and that it has nothing to do with the promotional campaign,” it said in a statement to the UAE’s state news agency.
“The Municipality advised the public to purchase food products from authorised establishments only as they get approval for all food items, apart from to the periodic check up by the concerned authorities,” it added.
Photographs of the syringes have been circulating in the UAE residents via smartphone and social networking sites for several days with some local media reporting that similar images date back more than a year.