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Tue 26 Jan 2010 10:53 AM

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Dubai hotel group eyes new budget brand

Layia Hospitality says it plans to launch 15 Day & Night properties in Mideast in 5-7 years.

Dubai hotel group eyes new budget brand
BUDGET LAUNCH: Daniel Hajjar, CEO of Layia Hospitality.

Dubai-based Layia Hospitality is setting up a new budget accommodation brand called Day & Night Hotels, with plans for 15 properties in the Middle East within the next 5-7 years.

Layia chiefs said they are hoping the brand will appeal to “trendy, modern and young at heart budget conscious travellers” and negotiations with several parties in the UAE, Saudi Arabia, Egypt and Iran have begun.

Layia Hospitality CEO Daniel Hajjar said in comments published by Hotelier Middle East that the regional market was “now mature enough to accept the concept of budget hotels”.

“Thanks to the low cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of the travellers,” Hajjar said.

“It is evolving from a curiosity factor to a serious alternative when deciding on a trip. Day & Nights Hotels will be slick properties where extreme attention to details and cost efficiency at all levels will be the raison d’être of this new brand.”

Mohamed Al Sari, managing director of GGICO, Layia's majority partners, said the most challenging aspect would be to offer a room rate that would not exceed US $100 to $150.

Layia Hospitality also announced its partnership with CAPM Invest to develop five properties in Abu Dhabi.

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BRANDO 10 years ago

“Thanks to the low cost carriers, the perception of budget airlines and budget hotels is slowly but surely spreading into the minds of the travellers,” Budget Hotels have been in the minds and daily reality of the vast majority of travellers for years and years. The concept is nothing new but it is very much needed in a place like Dubai, you will likely do VERY WELL in Dubai. Great move, good luck with your venture. ps - Sorry to be so brutal (or honest) but as a brand name "Day & Night Hotels" sounds soooo incredibly LAME ! You might want to rethink that !