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Sun 24 Jan 2010 08:16 AM

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Dubai hotel launches personal fashion adviser for guests

The Address Dubai Mall announces initiative as emirate's shopping festival kicks off.

A luxury hotel located next to Dubai Mall said on Sunday it had become the first in the region to offer all guests a personal fashion advisor. The service provided by The Address Dubai Mall is being launched to coincide with Dubai Shopping Festival which runs until mid-February  Adjoining The Dubai Mall, which features 1,200 stores including some of the world's leading haute couture brands, guests can tune in to the latest fashion trends effortlessly with the assistance of the personal fashion advisor.

A tailor-made menu of services is exclusively designed for men and women staying at the hotel and guests can book an appointment with the fashion advisor through the hotel's 24 hour Guest-Engagement service.

The fashion advisor first meets with guests at the hotel to understand their preferences, identify gaps in their wardrobes and choose styles that suit their personality.

Mr Olivier Heuchenne, general manager, The Address Dubai Mall said: "With the hotel's close proximity to the large number of fashion outlets at The Dubai Mall, the personal fashion advisor for our guests will be a great value addition and fits with our philosophy of offering tangible guest benefits. This is part of our strategy to leverage the location advantage of the hotel, directly connected to the world's largest shopping and entertainment destination."

A customised menu has been created to suit the personal requirements of guests including a 'Style Me and Shopping' package and a 'Fashion Dilemma' session, he added.

The Address Dubai Mall is the third hotel newly opened under The Address Hotels + Resorts brand and has 244 rooms including 53 suites.

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