Dubai's hotels welcomed more than 5.8 million tourists in the first half of 2014 - the highest number of visitors ever achieved in the first six months of the year.
The statistics, released by Dubai's Department of Tourism and Commerce Marketing (DTCM) on Sunday, showed increases across key indicators including hotel establishment guests, hotel and hotel apartment room revenues, F&B revenue and average length of stay.
Revenues for hoteliers and hotel apartment operators saw significant growth - with total first half revenues reaching AED12.74 billion ($3.18 billion), up by 10.9 percent on the same period last year.
Hotels and hotel apartments reported increases in room revenue (15.3 percent) as well as F&B & other revenue, which rose by 3.8 percent.
In addition to the increase in hotel guest numbers, since the end of June 2013, Dubai said it has added more than 7,000 hotel rooms to its inventory, with the total now standing at 88,680 across 634 establishments.
Helal Saeed Almarri, director-general of DTCM said: "Our strategy continues to be positioning Dubai as the must-experience family destination: as such we are constantly diversifying our tourism offering and increasing our hotel portfolio to attract, and cater to, a broader market of visitors.
"The figures for the first half of 2014 are encouraging and we continue to build on this growth to ensure a successful second half of the year. The figures show an increase in visitors from many of our key source markets - for example we are seeing strong growth from China, Brazil, Australia and many countries in Europe."
He added that the increase was achieved despite the reduction in flights due to the refurbishment and upgrading of the runways at Dubai International.
The figures showed that in the first half of 2014, guest numbers across all hotel establishments (hotels and hotel apartments) reached 5,828,449, an increase on figures for the same period in 2013.
Dubai's top 10 tourism source markets remained for the most part unchanged compared to the previous year and included Saudi Arabia, India, UK, US, Russia, China, Iran, Oman, Kuwait and Germany.
Saudi Arabia continued to be Dubai's primary source market while China (ranked 6th) and India (ranked 2nd) continued to show growth.
China in particular saw a substantial increase of 26 percent, DTCM said in a statement.
Hotels and hotel apartments saw steady growth in guest nights during the first half of the year with figures up by 6.7 percent for hotels and 4.1 percent for hotel apartments, the statement said. Average length of stay increased across the board, with an average of 3.9 days - length of stay in hotels increased to 3.4 days and hotel apartments to 5.7 days.
Almarri added: "The figures we're seeing show steady growth for the first half of the year, demonstrating that we're on target for our medium-term plans. More importantly, this growth is sustainable and we are moving in the right direction to reach our Tourism Vision for 2020 targets."For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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