By Staff writer
About 38,000 outlets to be included in first phase of Global Star Rating System for Services
Dubai has announced plans to adopt a star rating system for companies involved in the services industry as part of plans to improve customer relations.
Approximately 38,000 establishments including more than 7,000 restaurants and cafes and 700 supermarkets will be included in the first phase of the rating, Dubai Economy said in a statement.
The system includes a set of standards covering 30 technical and service requirements, primarily relating to the efficiency and readiness of employees, prices and payment channels, service quality, facilities and design, and customer relations management.
Dubai Economy is the government body tasked with setting and driving the economic agenda of the emirate.
Its new Global Star Rating System for Services is one of the initiatives launched to establish a model for "improving services and achieving customer happiness", the statement said.
Ohoud Bint Khalfan Al Roumi, UAE Minister of State for Happiness and director general of the Prime Minister’s Office, said the rating system will contribute to "improved quality and efficiency of services across Dubai, and will enable businesses to have a scientific method to measure customer happiness".
Sami Al Qamzi, director general of Dubai Economy, added: "The adoption of the Global Star Rating System for Services underlines the continued efforts of Dubai Economy towards attaining a level of excellence and leadership that will increase the emirate's competitiveness globally.
"Our objective is to spread the culture of happiness and support the government in creating a model for happiness and positivity," said Al Qamzi.
Out of 38,000 establishments to be rating in phase 1, there will be 7,204 restaurants and cafes, 29,815 speciality stores, 706 supermarkets and 84 commercial centres and businesses with five branches or more.