By Staff writer
Lussory Gold was launched this week and contains zero alcohol
Dubai this week saw the launch of a new halal sparkling wine which has all the alcohol content removed and comes complete with 24-carat edible gold leaves.
Lootah Premium Foods launched the Lussory Gold range at an event at Bystro Dubai and the food and beverage firm claimed the non-alcoholic wine, which is made at vineyards in La Mancha in Spain, is a perfect base for sangria, bellinis and other mocktails.
"We are excited about bringing the Lussory Gold brand to Dubai, as we have experienced great demand for first-class halal champagne from our consumers and clients, wishing to offer a premier experience at weddings, birthdays or corporate event,” Tony Colley, general manager of Lootah Premium Foods, was quoted as saying by Hotelier Middle East.
“Lussory’s range of wines have proven to be very popular in the UAE and across the wider region, as they offer a delicious premium experience just like the real thing, but are totally free from alcohol.”
The product is made in the same way as regular wine or champagne but is a 100 percent halal product as it contains zero percent alcohol.
The 24 carat gold leaf decoration also adds to the exclusivity of the product.
While the rest of the Arab world is swamped in turmoil, and money is desperately needed everywhere, in Dubai they will be drinking gold.