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Thu 1 Dec 2016 09:26 AM

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Dubai launches annual super sales to boost retail spending

Three-day sales events in May and December are part of new Retail Calendar launched following review of key sector

Dubai launches annual super sales to boost retail spending
Dubai Mall, Emaar

Dubai is to hold an annual National Day Super Sale in which retailers across the city will offer three days of discounts as part of plans to boost consumer spending.

The December 1-3 sale event is part of a new Retail Calendar which has been launched by the Dubai Festivals and Retail Establishment (DFRE) and the Department of Economic Development (DED).

A Flash Sale will also be held from May 25-27, a statement said.

The calender initiative follows an "exhaustive review" of the competitiveness of Dubai’s retail sector, the statement said, adding that plans are in place to address consumer perceptions, pricing competitiveness, product-mix, experience enhancement and e-commerce.

The first National Day Super Sale, which kicked off on Thursday, sees local, regional and international brands offering discounts from 30-90 percent.

Set to launch on December 26 – the opening day of the Dubai Shopping Festival – the Retail Calendar showcases the full programme of anchor retail activities being conducted and promoted at a city-level, the statement added.

Sami Al Qamzi, director general, DED, said: “Retailing remains the dominant economic activity in Dubai with a share of up to 30 percent in the emirate’s GDP and the sector will play a key role in Dubai achieving its tourism vision of receiving 20 million tourists a year by 2020.

"It’s important to consolidate efforts across Dubai to offer exceptional and high quality shopping experiences in terms of infrastructure, initiatives and incentives.”

He added: “Along with implementing varied initiatives to enhance ease of doing business and make shopping in Dubai a pleasant experience, the Department of Economic Development has been working closely with public and private sector entities to evolve innovative strategies that would reinforce Dubai as a preferred place to shop for visitors and residents alike.”

Helal Saeed Al Marri, director general of the Dubai Department of Tourism and Commerce Marketing (DTCM), said: “Beyond growing tourist volumes, one of the mandates of Dubai Tourism is to significantly enhance the economic value created across all travel related industries to our GDP.

“In undertaking this exercise, our aim was to work with the industry towards making Dubai the world’s leading destination for retail-tourism, attracting more traffic and fueling consumption across the shopping precincts, and ultimately accelerating domestic retail industry growth.”

Under the plan, Dubai Shopping Festival and Dubai Summer Surprises remain the anchor city festivals but more festive periods will be added around Chinese New Year, Diwali and Family Week to attract overseas traffic during their holiday periods.

According to report reports, the size of Dubai’s retail market is expected to expand by 7.7 percent in 2016, with sales turnover expected to surpass $52 billion by 2020.

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