By Anil Bhoyrul
Debauve & Gallais box is sixth most expensive in the world.
Dubai has launched the Middle East’s most expensive box of chocolates, priced at $105 per pound.
The boxes are being sold at Debauve & Gallais’s first Middle East shop, which was opened in DIFC earlier this month. The box is thought to contain a mixture of dark and different milk chocolates, including Truffles and Marie Antoinette's famous pistoles.
According to data by Forbes, the Dubai box is also the world’s most expensive chocolate. Topping the Forbes list is Chocopologie by Knipschildt, selling at $2,600 per pound, followed by the Noka Vintages Collection which sells for $854 per pound.
The Debauve & Gallais selection would come into the list just behind the Richart and Godiva “G” Collection, both placed jointly at fourth.
The company’s Dubai launch comes as latest projections show a huge surge in demand for premium chocolates.
According to figures by Packaged Facts, the premium chocolate market has risen by 20 percent each year for the past decade, with annual sales rising from $1.2bn in 2005 to $1.7bn by 2009. Sales of dark chocolates have risen by 11.2 percent in the past four years alone.
ok, let's back up a bit. Since when has "most expensive" ever been a positive thing? Seems that "best quality" is no longer in the UAE business vocabulary. It's been replaced by "most expensive".
what's so special about this chocolate anyway?! Unless it contains diamond chips instead of coco!
I love Dubai. But I'm a realist. There is no best anything in Dubai.
That is outrageous that somebody could pay so much for chocolate and that just across the water thousands of people are starving to death in Somalia. Shouldn't a percentage of a price like that go to charity. Pound for pound it is more than the avarage monthly wage in some countries.
I agree with you Mick...it's those driven by ego that find the need to fill their lives with materialistic luxury. People are unable to comprehend whats actually 'in' the chocolate that makes it expensive
Luxury cars, fabulous jewelry, biggest yacht ,greatest luxury hotels, supers star celebrities, most beautiful incredible homes ,luxury aircraft, newest best fashion, earth shatering sporting events, the richest person, biggest Night clubs, finest wines or cola, the highest and the widest, and now most expensive Chocolate, oh my what does say about Middle East Society?
"Premium"? More like a marketing premium for people who have a premium lack of tastebuds...
Dubai is a material girl
Many people complain that the West is too materialistic while Arabs and other Asians are supposedly more spiritual and family minded. Unfortunately my feeling is that the superficial materialism in Dubai surpasses anything in the west. When you have 40 year old men putting each other down over who has a more expensive and "special number" license plate you know you are a bit too shallow and materialistic
They are doing just what the Americans (Texans) used to do. Why blame the Arabs. What would you say the materialism of London, New York of Tokyo was all about.