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Wed 13 Aug 2008 02:54 PM

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Dubai Mall plans high-tech shopping first

Multimedia system will allow giant images to be projected across the entire retail complex.

The Dubai Mall, scheduled to open in October, is staking its claim to be the most high-tech shopping mall in the world.

A key feature of the mall’s multimedia network will be the ability to capture “moments of exclusivity”, a single image projected across the entire mall, developer Emaar Malls revealed on Wednesday.

These moments could include everything from displays of live shark feeds to brand launches, the company said.

The network will include a 20m x 10m high-definition LED display overlooking an Olympic-sized ice rink, a fully retractable LED-clad catwalk in the Fashion Avenue precinct and a 22m wide Treasury Dome, capable of projecting images similar to a planetarium format, in the world’s largest indoor Gold Souk.

“Customers demand a different shopping experience from malls, particularly in the Middle East where malls have become lifestyle and entertainment destinations,” Dubai Mall general manager Yousif Al Ali, said.

“The colourful displays, the sounds, the buzz of activity are all key to creating a vibrant mall environment…It will be unlike anything ever seen or experienced in a shopping mall.”

In total, The Dubai Mall will feature more than 400 high-definition LED displays and over 300 advertising panels located along its main thoroughfares, interactive store directories, lift lobbies and within themed precincts.

The mall covers a total area of 12.1 million square feet and is set to open October 30 after a two-month delay in the construction of infrastructure facilities.

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