By Andy Sambidge
Emirate ranked 41st in new list of 100 cities based on levels of trust, esteem, admiration and respect
Dubai has been named as the most reputable city in the Gulf in a new list published by the New York-based Reputation Institute.
The global advisory firm, placed Dubai 41st position while Abu Dhabi (63rd) and the Saudi holy city of Makkah (86th) were also included in the list of 100 cities.
The Reputation Institute’s rankings surveyed 22,000 people in G8 countries between January and February 2013, according to a statement.
The yearly City RepTrak Study ranks the world’s 100 most reputable cities based on levels of trust, esteem, admiration and respect, as well as perceptions regarding 13 attributes, grouped into three dimensions - advanced economy, appealing environment and effective government.
Dubai, which rose from 47th in the 2012 list, is now ahead of the likes of Los Angeles, Brisbane, Cape Town and Hong Kong in the list.
“People have images of a city on their mind when they are deciding to go on holiday there, to live or work there, or to buy products originated there. Our modeling demonstrates that a city that knows how to effectively manage its reputation can attract more tourists, greater investment or a bigger influx of talent,” said Fernando Prado, responsible for the Place Reputation Unit of Reputation Institute.
The list was topped by the Australian city of Sydney, which received a score of 77.4 on a 100-point scale, followed by Toronto (76.9), Stockholm (76.9), Vienna (76.9) and Venice (75.8).
At the opposite end of the scale are Cairo (46.1), Nairobi (44.4), Karachi (43.5), Tehran (32.1) and Baghdad (28.5).
Prado added: “The cities with the best reputations are those which have been able to maintain a balance and certain leadership in each of the three dimensions of our model, while those cities with a poor reputation show bias towards fewer of the mentioned dimensions.
"The results of our study also demonstrate that neither the number of inhabitants nor the Gross Domestic Product (GDP) is an essential factor in the construction of a good reputation. In fact, none of the cities in the top ten of the RepTrak Study appear in the top ten in all of the aforementioned variables,” added Prado.