Dubai PR firm named No 1 in the MENA region

ASDA’A Burson-Marsteller honoured at the International Business Awards 2013
Dubai PR firm named No 1 in the MENA region
Sunil John, CEO of ASDA’A Burson-Marsteller.
By Staff writer
Thu 24 Oct 2013 07:21 PM

Dubai-based PR firm ASDA’A Burson-Marsteller has scooped nine awards at the International Business Awards 2013, including the prestigious gold Stevie for the Public Relations Agency of the Year in the Middle East and Africa for the third year.

The agency, part of the WPP Group, which counts Emaar, Emirates NBD, Ford Middle East, McDonalds Arabia, and Nestlé Middle East among its clientele, was awarded two gold, four silver, and three bronze Stevies for PR campaigns for its clients.

With entrants from over 50 countries, the Stevies are the world’s leading business awards and a benchmark for the industry.

The awards, which were presented at a gala dinner at the W Hotel in Barcelona, Spain, were selected by a judging panel of more than 250 leading business executives.

Joseph Ghossoub, chairman and CEO of the MENACOM Group, the regional parent company of ASDA’A Burson-Marsteller, said: “The record-breaking success... is a true testament to the thought leadership of the agency in executing compelling and results-oriented communications campaigns."

ASDA’A Burson-Marsteller, which has a team of 150 professionals in 11 offices across the Middle East and North Africa, won the gold Stevie in the PR Campaign of the Year – Events & Observances category for its work on Downtown Dubai New Year’s Eve Gala for Emaar Properties.

The ASDA’A Burson-Marsteller Arab Youth Survey 2013, which polled more than 3,000 youngsters across the Arab world, was awarded a silver Stevie in the PR Campaign of the Year – Public Service category.

Sunil John, CEO of ASDA’A Burson-Marsteller, said: “Our success at this year’s Stevie awards are a strong endorsement of our agency’s commitment to deliver the most effective strategies for our client’s business and communications goals.”

He added: “Each of the award-winning campaigns is extremely special to us for the long-standing impact it has made on the community. While the Downtown Dubai New Year’s Eve Gala further established Dubai as the tourism hub of the region, the Ambassador Campaign for the Dubai Expo 2020 bid fostered civic pride in the city.”

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