Four real estate agents in Dubai have been hit with hefty fines and suspended from working for three months, it has emerged.
The Real Estate Regulatory Agency (RERA), the enforcement arm of Dubai Land Department (DLD), has taken action against four brokers found to be making unsolicited ‘cold calls’ to sell properties.
Emirates247 cited a statement from DLD that reportedly said: “RERA, the regulatory arm of DLD, has fined four real estate brokers and stopped them from work for three months for the reason of not obeying the recent circular of not contacting and text messaging the property owners without prior authorisation from their side.”
Agents found to be using telemarketing data to make unsolicited calls to members of the public to see if they are interested in buying or leasing real estate face fines up to AED50,000 ($13,600), according to DLD.
The practice of so-called ‘cold-calling’ is against Dubai rules and regulations. Brokers have to first seek permission from RERA if they want to conduct aggressive telemarketing and SMS strategies.
Emirates247 quoted RERA director Ali Abdulla Al Ali as saying: “Though we have already taken action against two brokers, we are now going to take action against any broker who does not adhere to the regulations released in relations to unsolicited marketing calls.”
“Soliciting unauthorised people through SMS, calls and WhatsApp is not allowed at all. If the brokers think they are smart, we are smarter than them.”
Arabian Business has contacted DLD for further information.For all the latest real estate news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.