Dubai Shopping Festival (DSF), the 34-day annual shopping extravaganza, will begin on December 26, with retailers offering up to a 90 percent discount on New Year’s Day and up to 75 percent off the other days, Dubai Tourism has announced.
The opening ceremony will begin with the launch of a new waterfront attraction and a fireworks show at Dubai Festival City.
Retail outlets will offer discounts of up to 75 percent on fashion, consumer electronics, watches, perfumes, furniture and home appliances.
However, malls such as Mall of the Emirates and Mirdif City will hold 12-hour sale with discounts reaching up to 90 percent.
“The Dubai Shopping Festival is one of the most important on Dubai’s annual events calendar that will further enhance Dubai’s position,” Dubai Tourism director-general Helal Saeed Al Marri said in a statement.
Fireworks displays will held across the city at 8pm, Dubai Toursim said.
The DSF will end on January 28. Organisers claim the sale will be “one of the longest in [DSF’s] 22-year history”.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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