Dubai's Action inks deal to open Novotel hotel in Melbourne

Novotel Melbourne South Wharf property marks Action Hotel’s fourth hotel in Australia
Dubai's Action inks deal to open Novotel hotel in Melbourne
By Staff writer
Thu 04 May 2017 01:47 PM

Dubai-based Action Hotels has selected Novotel as the brand partner for its new hotel project at the Melbourne Convention and Exhibition Centre.

The Novotel Melbourne South Wharf property marks Action Hotel’s fourth hotel in Australia and the third in Melbourne, the company said in a statement.

It is scheduled to open in the first quarter of 2018 with 347 rooms, 30 more rooms than originally announced, making it the second largest hotel in Action’s portfolio.

Action said its total operating rooms and development pipeline now stands as 3,214 rooms.

Action has built a long-term strategic relationship with AccorHotels and the Novotel Melbourne South Wharf is the 13th hotel together, with nine operating. Novotel is one of AccorHotels’ midscale brands, comprising 480 hotels and resorts across 59 countries.

Sheikh Mubarak AM Al Sabah, founder and chairman of Action Hotels said: “ We are very excited about this addition to our Australian portfolio and the potential of this hotel which will offer premium midscale accommodation with best-in-class customer service and quality in a highly sought-after business and leisure destination.”

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