By Staff writer
Emirates NBD says cardholders will qualify for free weekend rides from 6-9pm during holy month
Dubai's biggest bank on Tuesday announced a collaboration with Uber, the US-based taxi-hailing service, which will offer customers free rides during Ramadan.
Emirates NBD said in a statement that cardholders will get free rides during the holy month as part of it efforts to offer its growing number of mobile-savvy customers meaningful benefits.
Emirates NBD said cardholders will be privy to complimentary rides from Uber from 6-9pm on the weekends (Thursday – Saturday) during Ramadan.
Additionally, new users registering on Uber’s app with their Emirates NBD debit or credit cards will receive two extra free rides that will be valid across Ramadan, it added.
Suvo Sarkar, senior executive vice president and group head – Retail Banking and Wealth Management, Emirates NBD said: “We are very happy to offer our valued customers a token of appreciation in the spirit of Ramadan. Emirates NBD has always strived to offer rewards that complement the lifestyles of our customers and we see no better opportunity than to partner with one of the country’s leading digital transportation apps to offer a highly convenient and widely popular service during the holy month.”
Christopher Free, Uber UAE GM, added: “As consumers demand more from their personal technology applications, it is increasingly important for organisations to work together in order to provide more innovative offerings. Our partnership with Emirates NBD is a great example of how we can bring two industries together to offer even more convenience to consumers."
Last week, Uber raised $3.5 billion from Saudi Arabia's sovereign wealth fund, the largest single investment ever made in a private company.