Dubai's dnata launches new services for Muslim travellers

dnata travel starts new programme to offer halal tours to allow Muslims to practice faith while on holiday
Dubai's dnata launches new services for Muslim travellers
By Staff writer
Fri 23 Oct 2015 09:33 AM

dnata travel, the Middle East travel agency, has announced the development of new tours and services designed to care for the needs of Muslim travellers.

Called “Holidays Tailored for You,” the programme offers Muslim holidaymakers trip packages that allow them to practice their faith easily at a number of destinations, including exotic beach vacations in Zanzibar, action-packed adventures in Kuala Lumpur and cultural excursions in Geneva.

These packages include Muslim-friendly hotel accommodations, many of which serve halal food, have prayer rooms on-site, provide prayer mats, Qurans and Qibla indicators in every room, come with alcohol-free minibars and offer Ramadan-focused catering options.

In addition to hotels, dnata travel said it is able to customise other aspects of a holiday, including excursions operated by Muslim staff.

“Halal tourism is one of the fastest growing segments in the global travel industry representing $230 billion in annual spending by 2020¹,” said Abdulla Tawakul, senior vice president, dnata Travel Middle East & India.

“As the largest travel agency in the Middle East, dnata travel is uniquely equipped with the knowledge and resources needed to book holidays that better allow customers to practice their faith.”

The new service will focus on customers in the world’s 57 Muslim countries, with a large portion of bookings expected from Gulf Cooperation Council countries. dnata travel said it also expects to attract an interest from customers in Western Europe, including the United Kingdom and Spain.

The decision by dnata travel to cater to this segment of travellers comes on the heels of research which shows Muslim travellers biggest un-met needs on holidays are access to Halal food and a Muslim-friendly experience.

Established in 1959, dnata travel serves more than 7 million customers each year and has annual revenue of AED 2.7 billion.

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