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Sat 16 Jan 2016 11:04 AM

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Dubai's Dragon Mart posts record footfall during DSF 2016

Nakheel's retail hub registers 110,000 daily visitors during Dubai Shopping Festival, up 30,000 on daily average

Dubai's Dragon Mart posts record footfall during DSF 2016

Nakheel's Dragon Mart retail complex in Dubai has registered its highest number of daily visitors since opening in 2004, with average footfall topping 110,000 at peak times during the emirate's annual shopping festival.

Dragon Mart, which is taking part in the Dubai Shopping Festival for the first time, bagged a 40 percent jump in visitors last weekend - higher than the 25 percent increase predicted, a statement said.

Dragon Mart usually welcomes around 80,000 people daily, but the combination of DSF promotions and the recent opening of the 1.1 million sq ft Dragon Mart 2 has boosted visitor figures, said Nakheel.

Omar Khoory, director of Nakheel Retail, said: "The Dragon Mart visitor figures are even higher than the 25 percent increase we were expecting last weekend, and highlight the success of our DSF participation even at this early stage in the event."

The two-storey, 500-outlet Dragon Mart 2 complex has a brought an extra 4,500 parking spaces, a 12-screen Novo Cinema complex, a food court and a separate dining terrace to the retail hub.

Dragon Mart 2 is one of a number of new large-scale projects in Nakheel's growing retail portfolio.

Others include The Pointe, Nakheel Mall, The Palm Tower, Palm Gateway, Palm Promenade and The Boardwalk, which, between them, will offer hundreds of new retail, dining and leisure facilities.

The company has more than 11.5 million square feet of leasable retail space in the pipeline, adding to the 3.4 million already in operation at its Dragon Mart and Ibn Battuta Mall developments.

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