By Andy Sambidge
Telco says it is increasing coverage of next-generation network by 25% to cope with rising demand
Dubai-based Emirates Integrated Telecommunications, better known as du, has said it is planning to expand its next-generation 4G network.
The telco said in response to the increasing demand for faster connectivity, it will expand its 4G LTE network by 25 percent - beyond the company's original plans for expansion in 2014.
du said in a statement that it doubled its 4G LTE footprint in the first three months of 2014, and is working on completing this additional expansion by the end of the year.
"Our internal analysis and monitoring of data usage patterns on our network has shown very healthy growth, in line with global trends," said Saleem Albalooshi, executive vice president, Network Development and Operations, du.
"In order to provide our customers with the best experience, we have added value to our network by increasing it beyond our original plans for 2014. This will allow customers to experience seamless 4G LTE connectivity in more areas than before."
The increase in du's 4G LTE network footprint will mean better speeds and higher bandwidth for customers, that will enhance the experience when downloading, streaming videos, gaming.
Globally, mobile data traffic in Q1 exceeded the total mobile data traffic of 2011, according to Ericsson's latest report.
The same report anticipates a compound annual growth rate of around 45 percent between 2013-2019, leading to a 10 times increase by the end of 2019.
du said it is committed to upgrading its network and has this year introduced Voice over LTE (VoLTE) technology that allows customers to browse the internet while making voice calls.
The company added that it also plans to deploy IP Multimedia Subsystem (IMS) on its network later in 2014, further enhancing customers' experience.