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Sun 24 Nov 2013 05:19 PM

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Dubai's Emaar forces US city to drop new logo

Legal move against Amarillo in Texas after it tries to use branding similar to company logo

Dubai's Emaar forces US city to drop new logo

Dubai developer Emaar Properties has forced a city in the US to drop its logo because of its similarity to its own corporate branding.

Negotiations between the city of Amarillo, Texas and Emaar Properties ended on Friday with the city withdrawing its request for permission to use a logo similar to Emaar’s, it was reported.

The dispute between the entities was included in documents obtained by AGN Media through a public information request.

“I’m writing to advise that the City of Amarillo has decided ... to abandon its recently adopted logo that is similar to the logo of your company,” City Attorney Marcus Norris wrote in an email to Khaled Amin, Emaar's legal director following a complaint by the company.

It was reported that the city spent $12,386 on items emblazoned with the logo, including pencils, banners, pins and paperweights.

Norris added in an email to Emaar: “On behalf of the city of Amarillo, I apologise for this confusion and offence. In accordance with your request, I (have) taken steps to advise all city leaders to stop the use of the logo."

Amarillo is the 14th most populous city in the state of Texas, the largest in the Texas Panhandle, and the seat of Potter County.

The population was 190,695 at the 2010 census.

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Canuck 6 years ago

I'd not want my city to have this logo either.
Who was the idiot that thought it was a good idea to begin with?

Mike B 6 years ago

It is a blatant rip off though...I guess this is what is meant that the American system favours conformity rather than creativity...

Mike B 6 years ago

Yes, we all know Emaar owns the sun, and Dubai is staunchly in favour of intellectual property. Any similarities to people, places or ideas is purely coincidental...

Mike B 6 years ago

The Rising Sun worked for the Japanese, so why not Dubai...or Texas...or Ancient Egypt?

Sarmad Hassan 6 years ago

Someone should sue the media agency who did that. I mean, common ! out of all creative design snippets, you just conviniently copied logo and put your own tag lines.. and out of all logos in the world you copied logo from Emaar.. speechless !

Paul 6 years ago

Trust us, the people of Amarillo (I am one of them) are wondering the same things. It's embarrassing that some idiot behind a desk took it upon themselves to copy a logo that they never thought would be found out. Shame on them. Please, do not point the finger at the citizens of Amarillo. Point it at the people running the city.

geg 6 years ago

Nice one! We love Dubai so much, so original itself, so trusting. I just bought 2 Rolex watches, a couple of YSL shirts while there last week. The whole lot only AED150 . Should I be worried?
Oh and I managed to download about 500 gigs worth of music for nothing on the hotel wifi too. Yep, great city!
Oh.. and listening to the radio, each banal '2 idiots talking' radio script with some sort of mention of 'Life' sign off, has never been done elsewhere. No, yah gotta hand it to Dubai, all original and copyright protected and royalties paid to the artists, every penny!
Yep.. Great City and so right to challenge any other idiot for blatantly copying them.

Nick T 6 years ago

I helped design the original Emaar logo and was shocked at this blatant copy, it's not even similar it is identical. How did they think they'd get away with it?