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Tue 1 Nov 2016 02:38 PM

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Dubai's Emaar hires new boss to lead new digital strategy

Developer announces appointment of former Starbucks and Alaska Airlines executive Veresh Sita as its chief digital officer

Dubai's Emaar hires new boss to lead new digital strategy
Mohamed Alabbar, chairman of Emaar Properties. (Karim Sahib/AFP/Getty Images)

Dubai-based developer Emaar Properties on Tuesday announced the appointment of former Starbucks and Alaska Airlines executive Veresh Sita as its chief digital officer.

Sita has been appointed to develop a new digital strategy that will drive Emaar’s growth, the company said in a statement.

He will also prioritise Emaar’s technology roadmap to assure seamless customer service delivery and strengthen the company’s "agility and responsiveness in a fast-changing landscape", the statement added.

Mohamed Alabbar, chairman of Emaar Properties, said: “Emaar is moving into the next era of growth centred on the new digital ecosystem that is shaping customer outlook and preferences. In today’s fast-evolving world, organisations that lead are the ones that can automate at scale, are agile and highly responsive to the needs of customers.

“With our strong international footprint and diversified business competencies, Emaar’s strategy to create long-term value will be led by innovative, tech-driven business and enterprise systems. Veresh has proven global expertise in reengineering technology platforms that will contribute tremendously to the organisation’s growth.”

Sita said: “Emaar’s success is led by its relentless focus on customer service excellence that will continue to be the key objective of our new digital strategy. My focus will be on building high performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity and continuous service delivery.”

Born and raised in South Africa, Sita will be responsible for developing systems that assure exceptional client service across multiple geographies. He will also work to deliver the highest level of IT services and availability on a day-to-day basis needed by the Group’s overall operation.

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One Guy 3 years ago

I hope he's under 25 years old.....

Susharyn 3 years ago

Well spotted One Guy

MT3 3 years ago

Emaar has already adopted technology in many areas. For example, the ability to SMS photographs of community facilities that need repair rather than having to ring or email. We used this service - it took 5 seconds to take the photograph and send and roughly one year later someone turned up to fix the leaking roof.

KM_ 3 years ago

Brilliant. I'm still waiting for an acid leak in my car park to be fixed. It has only been 5 years. I don't want to rush them though...

smiley 3 years ago

sounds familiar?
all this technology is useless unless you have someone or some process at the backend triggering an action ..... you can have the fastest car on the planet ( Veyron ), yet you need to fill it up with petrol to speed ....
Unless this new technology is going to do or trigger a reaction ...then let's all go back to phone and emails....at least it was fun!