Dubai's Emaar hires new boss to lead new digital strategy

Developer announces appointment of former Starbucks and Alaska Airlines executive Veresh Sita as its chief digital officer
Dubai's Emaar hires new boss to lead new digital strategy
Mohamed Alabbar, chairman of Emaar Properties. (Karim Sahib/AFP/Getty Images)
By Staff writer
Tue 01 Nov 2016 02:38 PM

Dubai-based developer Emaar Properties on Tuesday announced the appointment of former Starbucks and Alaska Airlines executive Veresh Sita as its chief digital officer.

Sita has been appointed to develop a new digital strategy that will drive Emaar’s growth, the company said in a statement.

He will also prioritise Emaar’s technology roadmap to assure seamless customer service delivery and strengthen the company’s "agility and responsiveness in a fast-changing landscape", the statement added.

Mohamed Alabbar, chairman of Emaar Properties, said: “Emaar is moving into the next era of growth centred on the new digital ecosystem that is shaping customer outlook and preferences. In today’s fast-evolving world, organisations that lead are the ones that can automate at scale, are agile and highly responsive to the needs of customers.

“With our strong international footprint and diversified business competencies, Emaar’s strategy to create long-term value will be led by innovative, tech-driven business and enterprise systems. Veresh has proven global expertise in reengineering technology platforms that will contribute tremendously to the organisation’s growth.”

Sita said: “Emaar’s success is led by its relentless focus on customer service excellence that will continue to be the key objective of our new digital strategy. My focus will be on building high performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity and continuous service delivery.”

Born and raised in South Africa, Sita will be responsible for developing systems that assure exceptional client service across multiple geographies. He will also work to deliver the highest level of IT services and availability on a day-to-day basis needed by the Group’s overall operation.

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