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Mon 5 May 2014 01:42 PM

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Dubai's Emaar launches new Arabesque hotel brand

Manzil boutique brand will be launched in Dubai and rolled out in key global markets

Dubai's Emaar launches new Arabesque hotel brand

Emaar's hospitality and leisure subsidiary on Monday announced the launch of a new hotel brand that celebrates authentic Arabesque design aesthetics and culinary flavours.

Emaar Hospitality Group unveiled Manzil, its fourth hotel brand following the success of The Address Hotels + Resorts, Vida Hotels and Resorts and Dubai Inn.

The company said Manzil, an upscale boutique brand, will be distinguished by its Arabesque design elements, décor that embodies the region’s cultural identity, and a diversity of culinary choices resonating the flavours of the Arab world.

At the heart of every Manzil hotel will be a courtyard, a traditional Arabic ‘majlis’, the company said in a statement.

It added that the first property under the new brand will be Manzil Downtown Dubai (formerly Al Manzil), located opposite Souk Al Bahar.

Distinguished by a unique palette of brown, beige, and white, Manzil Downtown Dubai will feature 197 rooms.

Mohamed Alabbar, chairman, Emaar Properties, said: “Manzil is a dynamic new hotel brand that celebrates the warmth that one associates with Arabian hospitality. It is a perfect fit to Dubai’s culture of welcoming visitors from around the world, offering them all the conveniences of modernity in a traditional ambience that highlights the region’s culture.”

The new brand will target the younger generation of travellers and entrepreneurs, especially from the Gulf Cooperation Council (GCC) countries, he said.

Emaar said it will begin the roll out of Manzil in its home city of Dubai, as well as in key global markets that it is present in.

Emaar Hospitality Group has 12 hotels in its portfolio and owns and manages a diversified portfolio of hospitality assets including hotels, serviced residences, golf retreats, a polo and equestrian club.

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