By Claire Valdini
Deal will enable frequent flyers to redeem miles on flights in Europe, North Africa
Dubai’s Emirates Airline has signed Britain’s low-cost carrier easyJet to its frequent flyer programme Skywards.
The agreement will enable Emirates’ frequent flyers to redeem their Skywards miles on easyJet flights across Europe and North Africa from November 6, said the airline.
The deal will further boost Emirates’ European network, said Saj Ahmad, aviation analyst at StrategicAero Research.
“Europe is a vital and critical market for Emirates and with easyJet ranked among the top EU airlines for connectivity and coverage, this deal gives customers access to their wide-ranging European services by using their Skywards miles,” he said.
“In effect it is value for customers who gain more flight options that may otherwise have not been possible for those who fly to Europe,” he added.
The agreement will also expand easyJet’s Middle East network. Europe’s second-largest low-cost carrier launched its three-times-a-week Gatwick-Amman service last year and is in talks with officials to further expand its services.
Airport International Group (AIG), a consortium of investors redeveloping Jordan’s Queen Alia International Airport, said in September said it is discussing the possibility of launching new destinations within the UK-based low-cost carrier’s network.
“There are great opportunities for us to develop new routes from Europe to Amman, especially in the low-cost segment,” said Kjeld Binger, CEO of AIG.
“We have a constant relationship… with easyJet and we are discussing certain possibilities from other destinations in the network,” he added.