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Fri 13 Mar 2015 10:25 AM

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Dubai's ENOC expands retail brand with Bahrain debut

ZOOM convenience store chain opens first outlet in Juffair following roll-out in Saudi Arabia

Dubai's ENOC expands retail brand with Bahrain debut
(Image courtesy: ENOC)

Dubai-based Emirates National Oil Company (ENOC) has announced the expansion of its convenience store chain into Bahrain following a roll-out in Saudi Arabia.

The first ZOOM convenience store has opened in Juffair, Bahrain in partnership with Bukhowa Investments Holding Company, ENOC said in a statement.

It added that it plans to open a total of 260 franchise stores across the Gulf region within the next five years.

Burhan Al Hashemi, ENOC's managing director of retail, said: "ZOOM has created a distinct imprint in the convenience store and retail segment in the region on delivering fresh, high quality products with efficiency and the highest standards of customer service.

"We will continue to explore potential growth opportunities across the GCC region by offering the full franchising support to our partners. Our plan is to open 260 franchise stores in the region within the next five years."

"We are very excited to be opening the first ZOOM in Bahrain," added Omar Bukhowa, managing director of Bukhowa Investments Holding. "Bahrain is such an amazing country with many different successful concepts and we are confident there is a place for ZOOM and excited by the challenge."

ENOC Retail currently operates over 170 ZOOM convenience stores as part of its service station network as well as across Dubai Metro stations. It also has 22 ZOOM market stores in convenient locations across the UAE.

ENOC Retail said it has over 4,000 employees who spearhead the retailing of fuel, fuel products and an array of products and services.

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