By Salma Awwad
FFWD will be staged once again at the Madinat Jumeirah from April 10-13
Dubai’s Fashion Forward showcase has confirmed its third season will take place from April 10 -13, once again at The Madinat Jumeirah.
For its third instalment, FFWD will once again at the Madinat Jumeirah and aims to continue to be a focal point for regional design talent and industry experts, as well as a medium where designs, ideas and experiences can be exchanged.
Season Two, which took place from the October 15-18 this year, saw over 15,000 people visit FFWD from across the region throughout the four day event. Over 11,000 guests watched the 21 full-capacity catwalk shows, displaying the designs of 23 of the finest couture and ready-to-wear designers from Saudi, Qatar, Lebanon, Kuwait, Oman and the wider UAE.
A new addition for Season Two was The Garden – a space for over 50 regional accessories designers to display their collections – which proved to be successful, generating sales in excess of $200,000 across the four day period.
“As we look ahead to 2014, we continue to grow and adapt, and strive to provide the finest platform upon which our regional designers can showcase their talents,” said Bong Guerrero, founder and CEO of FFWD.
Designers wishing to participate to show catwalk collections can register their interest through Fashion Forward’s official website from December 19.