By Sarah Townsend
Nucleus Hospitals acquires site in Mirdif for hospital designed like hotel
The region’s first five-star, luxury hospital is to be built in Dubai with construction expected to start this year, its founder has claimed.
Advet Bhambani Ventures (ABV), the company behind UAE-based healthcare group Lifeline Hospitals, said it has acquired a one-acre site in Mirdif and intends to build a 150-room ‘boutique’ hospital for wealthy patients.
The company had already planned to open a luxury hospital in Mumbai by 2018, intended to be the flagship facility of “the first luxury hospital chain in the Middle East and India”.
However, ABV founder Advet Bhambhani told Arabian Business in an interview this month that bureaucratic hurdles had delayed the Mumbai scheme and prompted the company to progress plans for a similar facility in Dubai.
The hospital, located just off the Sheikh Mohammed Bin Zayed Road near Dubai International Airport, will be developed under ABV’s new brand, Nucleus Hospitals.
It will have 150 luxury suites, “top-notch” concierge and fine dining – everything you would expect from a five-star hotel, said Bhambhani.
Guests will be offered a personalised limousine service to and from the hospital, tailor-made spa treatments and other ‘wellness’ packages to aid their recovery.
The hospital would be partnered with a global hotel operator and Bhambhani said discussions with interested parties are ongoing.
He declined to reveal the pricing structure other than to say it will “not be above the cost of the highest level accommodations at existing private hospitals in the UAE”. It is understood there will be several price brackets according to complexity of medical procedure and length of stay.
Bhambhani plans to build another five such hospitals in the Middle East and India and more if the chain performs well.
Under the plans, Nucleus-branded hospitals would be ‘tertiary care’ facilities, capable of performing major operations such as open heart surgery and treating emergency head and other injuries, as well as cosmetic surgery and other non-disease-related procedures.
“We want to be the pioneer in luxury healthcare,” Bhambhani said. “The aim is that, on the face of it, nothing about these hospitals would resemble an actual hospital.
“The brief we have given to our architects is to design a hotel, and incorporate elements of a hospital. But we want to conceal these elements as much as possible.”
ABV said it has also acquired a second plot of land in Dubai to build the UAE’s first privately-funded critical care hospital, under the brand name Criticare.
And a third plot of land has been acquired for what Bhambhani claims will be the first custom-built paediatrics hospital in Dubai, “to be designed in the shape of a bouncy castle or a large playground”.
The three ventures are projected to be operational by 2020 and to cost around $600m including land acquisition.
Bhambhani said: “Hospitals are such sterile places. People have recollections of them as being unwelcoming places associated with illness, pain and suffering. This does not have to be the case. What we are going to create will be game-changing.”
To read the full interview with Advet Bhambhani, click here
Hospitals are valued by the quality of their doctors and their staff. Yes, it is wonderful to have five-star surroundings, but if the doctors don't have experienced resumes with the proper training and the nursing staff are not properly trained and hired based on qualifications, then the hospital will just be another hospital that continues the status quo in Dubai.
This looks like an advertorial. It is also inaccurate: there are already several privately-funded critical care hospitals in the UAE. Maybe some fact-checking would help?