By Neil Halligan
New initiative to be rolled out over the next year and will be monitored on a daily basis
Dubai government has launched an initiative to measure the public’s happiness and satisfaction with government services.
Each department will be linked to a central network - called ‘Happiness Meter’ - which will monitor the satisfaction of the public in government services on a daily basis.
The system will enable decision makers to monitor the types of government services that people are most happy about, and identify the geographical areas where these services are being provided.
Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum said the new initiative will help develop customer service and improve the happiness of the people on a daily basis.
“Preparing annual or quarterly reports to measure the happiness and satisfaction of the public does not meet our ambitions because today the world is transforming very fast and people’s expectations too are changing rapidly. Therefore, government services must be monitored on a daily basis,” said Sheikh Mohammad.
The first phase of the ‘Happiness Meter’ will be gradually extended to all government departments over the next year.
In the second phase, the meter will apply to selected private sector companies to enrich the experience of visitors and tourists to Dubai and determine immediately their satisfaction levels across the points that offer services to them.
Fabulous initiative by the visionary leaders of this great city!! Dubai is world class and now will prove that through direct measureable interaction with people using all kinds of services. As an SME entrepreneur we face many challenges on a daily basis, cant wait to click on the smiley button to see this initiative in reality deliver that happiness!
Dubai will be world class when the discrepancy between the salaries of labor and the white collar workers will be dramatically narrowed. It will be world class when the salary of a labor will allow him to go to restaurants, cinemas and other venues just like the locals and other expats. Until then Dubai is a class system society, characteristic of the developing countries.