By Andy Sambidge
Hotel group chief also upbeat for rest of 2014; says company is looking to expand into Nordic market
Hotels operated by Hospitality Management Holdings (HMH), the first hotel chain in the Middle East to offer alcohol-free accommodation, reported a 10 percent rise in revenue per available room (RevPAR) during the first quarter of 2014.
It also said that average room rates (ARR) increased by 7.2 percent compared to the corresponding period last year.
Laurent A Voivenel, CEO, HMH, said: “We have been witnessing a consistent increase in demand across all segments which helped boost the occupancy levels and rates. Our first quarter results for 2014 have been very positive reflecting the power of our brands.
"Some destinations such as the UAE have done extremely well with Coral Beach Resort – Sharjah, Corp Dubai Al Wasl Al Khoory Hotel, Coral Dubai Al Barsha Al Khoory Hotel & Apartments, Coral Dubai Deira Hotel and Ewa Dubai Deira Hotel all averaging at 90 percent occupancy and above."
Voivenel said that as the HMH group seeks a wider reach locally and globally, the rest of the year looks "equally promising".
He said: “In terms of future we remain extremely bullish, as we try to maximise profits. To sustain our growth in a highly competitive environment, it is absolutely essential to have a stronger grip on our business."
Voivenel said that as well as countries like Russia, China, Korea, India, Indonesia, Malaysia and Brazil, HMH is planning to tap into the Nordic market.
"It represents undeniable opportunities for our brands as we are seeing a sizeable increase in the number of guests from there. We anticipate the numbers to go up drastically in the coming years," he added.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.