Dubai's Jumeirah, Google launch new online hotel experience

Luxury hotel group collaborates with tech giant to create 'world first for the hospitality sector'
Dubai's Jumeirah, Google launch new online hotel experience
(AFP/Getty Images)
By Staff writer
Wed 18 Nov 2015 02:06 PM

Dubai-based luxury hotel group Jumeirah has collaborated with Google to launch Jumeirah Inside, a virtual platform comprising 360° video and photography which enables users to make hotel bookings.

Jumeirah said the online tool is a hotel industry first and offers a fully immersive digital travel platform which is accessible through

The platform provides access to Burj Al Arab which is brought to life by 360° video, 3D sound, interactions and exclusive tours.

Ross McAuley, group vice president of brand, digital and loyalty, Jumeirah Group, said: "Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests' expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector."

Jumeirah Inside works across desktop, tablet and mobile devices, is available in five languages and offers a film-focused exploration of the Burj Al Arab and connects to Jumeirah's portfolio of 22 luxury hotels.

Jumeirah said the virtual journey begins at the world's most luxurious hotel where guests can see, hear and move around like never before.

From there guests can continue their virtual journey and explore Jumeirah's hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah's Stay Different experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.

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