Dubai's Jumeirah launches new restaurant management unit

Jumeirah Restaurant Group Dubai will create, operate and franchise portfolio of 60 brands
Dubai's Jumeirah launches new restaurant management unit
By Staff writer
Fri 20 Feb 2015 09:50 AM

Dubai-based hotel giant Jumeirah Group has announced the launch of Jumeirah Restaurant Group Dubai (JRG Dubai), a global restaurant management company to create, operate and franchise a portfolio of 60 restaurant brands.

JRG Dubai operates home-grown high-end, premium casual and casual dining venues and lounges, including Pierchic, Tortuga, Pai Thai, 360° and The Noodle House, which comprises a portfolio of 23 branches worldwide.

It is the newest addition to the Jumeirah Group stable of brands, which includes luxury hotel brand Jumeirah Hotels & Resorts, contemporary lifestyle hotel brand Venu, and wellness brand Talise.

JRG Dubai said it will open two new restaurants by the end of March - Beach Lounge and Naya, a North Indian restaurant, both at Jumeirah Beach Hotel.

The launch of the division marks a move by Jumeirah Group to dedicate resources to the further development of its restaurant portfolio, as it seeks to compete with the very best in the standalone restaurant market.

It said it also aims to help to establish Dubai as a hub for culinary excellence. JRG Dubai will develop existing restaurants located within the Jumeirah Hotels & Resorts portfolio via a series of refurbishments, menu overhauls, talent acquisition and marketing excellence.

The group will collaborate with international experts, from chefs to consultants, in order to develop new concepts founded in Dubai. JRG Dubai will also engage in joint ventures, franchising and white label operations, a statement said.

Piers Schreiber, spokesperson for Jumeirah Group, said: “Jumeirah Group is a pioneering Dubai-founded company and our new division, Jumeirah Restaurant Group Dubai, is committed to building on our heritage, reputation and success to become a world-recognised restaurant management company.”

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