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Mon 14 Oct 2013 10:31 AM

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Dubai’s Landmark to bring Aus pie chain to Gulf

Conglomerate to open 100 Pie Face restaurants across region

Dubai’s Landmark to bring Aus pie chain to Gulf

Dubai conglomerate Landmark Group has signed an agreement to open 100 outlets of the Australian eatery Pie Face across the Gulf.

The chain, owned by Sydney-based Pie Face Holdings, specialises in savoury and sweet pies, pastries and other baked products.

The franchise agreement with Landmark’s food and beverage arm Foodmark, will see the Dubai group in the next ten years launch and operate cafes under the brand in the UAE, Saudi Arabia, Kuwait, Bahrain and Qatar.

The first Pie Face outlet will open in an unspecified location in the UAE in 2014.

“The concept has a distinct personality which will be an instant hit in the Middle East region,” commented Kieran Mallon, COO, Foodmark. “Moreover, our heritage in working with malls and property developers through the years gives us a great advantage in terms of selecting ideal locations for our cafes."

Other brands operated by Foodmark include internationally franchised restaurants such as Carluccio’s, Mango Tree, Chi’Zen and Max Burger.

“The MENA region has consistently welcomed new ideas and options, and we are confident of the potential Pie Face products has in the market,” added Wayne Homschek, co-founder and CEO of Pie Face.

Founded in Sydney in 2003, Pie Face has 80 cafes in Australia and New Zealand, along with six outlets in New York City.

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james 6 years ago

why not your own brands

In the Know 6 years ago

Because they cannot get real estate if they created "Landmark's Pie Shop". The only way to secure real estate most of the time is to bring an established brand to the UAE.