Dubai’s Landmark Group is aiming to open 80 Jamba Juice branded outlets in the Middle East over the next decade, with the first outlet already open in Abu Dhabi’s Yas Mall.
Foodmark, the food and beverage division of Landmark Group, entered into a master franchise development agreement in January 2014 to develop Jamba Juice, the US smoothies brand, across the region, with the first six restaurants due to open in the UAE over the coming eight months.
Founded in California in 1990, Jamba Juice is a health and wellness brand that has invented its own juicing and blending techniques to create unique flavours and products.
James D. White, chairman, president and CEO, Jamba Juice, said: “The Landmark Group has a strong history of successfully building brands. With over 40 years of experience and a deep understanding of the regions’ consumers and markets, Landmark will be an outstanding partner for Jamba Juice.”
Vikram Noronha, COO QSR Division in Foodmark said: “The response we’ve had is amazing. This is a really active, fun, lively and healthy brand and it’s great to see our consumers embracing it the way they have.”
Jamba Juice currently has more than 850 stores across the USA, South Korea, Philippines, Mexico and Canada.
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