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Sun 17 May 2015 01:37 PM

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Dubai's MAF says raising cinemas investment to $272m

Majid Al Futtaim Cinemas to use extra funds to enhance existing theatres and to build new cinemas across the MENA region

Dubai's MAF says raising cinemas investment to $272m
The lobby of the new VOX cinema at Burjuman, Dubai.

Majid Al Futtaim Cinemas, the cinema arm of mall developer Majid Al Futtaim, has announced a total investment in its VOX brand of AED1 billion ($272 million).

The company said it has significantly increased its investment in the business from an initial AED750 million announced in March 2014.

The funds will facilitate the ongoing enhancement of existing cinemas in current markets, while supporting the company’s expansion plans to open new locations in existing and new MENA markets, to attract a further 50 million customers over the next five years.

Since opening its first cinema in Ajman City Centre in 1999, VOX Cinemas has grown to be the region’s largest cinema exhibitor.

Majid Al Futtaim Cinemas posted a 50 percent growth in VOX Cinema admissions from January to April 2015 in comparison to the same period in 2014.

Cameron Mitchell, CEO, said: “Over the last few years we have built the VOX Cinemas business from the ground up with Majid Al Futtaim, their vision and commitment to our brand have been key drivers of our success.

"This investment will further enable us to maintain our position at the forefront of the regional cinema industry whilst supporting our continuous efforts to innovate and create great moments for everyone every day.”

Complementing the 129 screens present across the UAE, Oman and Lebanon, the company has just opened its 10th VOX Cinema in the UAE and the 13th VOX Cinema in the region at Burjuman Mall.

The new VOX Cinema boasts 14 screens including four VOX GOLD screens, 1 VOX MAX big screen experience and one VOX Kids theatre for private parties and children’s events.

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Mosa 4 years ago

I personally do not like VOX Cinemas.
The screens are smaller, seats look old and they are not so comfortable, also the Snacks area - I have always received cold and dry pop corn, with really small sizes and high rates.

Hopefully, with this investment they can improve the quality of their screens and interiors

Shanti 4 years ago

Vox cinemas at Bur Juman Mall is totally absurd ticketing and seating arrangements. I booked an online ticket, but there is no kiosks installed. Same queue for both tickets collection and food counters. Its totally messy out there.... Then the staff says if you show the email then you no need tickets and go in.....But where is the info marked, how do the consumers know this?

Secondly, the entrance is down and my seat is at the last row and I have to climb so many steps to reach my seat. The seating is so steep and seats are placed back to back. I have to look down to the screen to watch the movie. The head of the front seat person covers the subtitle shown. The late comers have to walk through the beaming of movie from the projection room, resulting in their heads' shadow come in the screen... Its ridiculously made... Who designed the seating. Its cramped totally. Not happy movie watching here.... Did not expect this...