By Salma Awwad
Majid Al Futtaim plans to increase retail space by 25% by 2015 as part of $274m expansion
Dubai’s Mall of the Emirates is to add another floor as part of its $274m plan to increase its retail offering by 25 percent by 2015, it was announced on Monday.
Operator Majid Al Futtaim plans to add 25,000 square metres of additional space by the first quarter of 2015. However, due to the limitations of its location, the mall will expand upwards and will add a second floor on top of the Carrefour area.
The multi-stage redevelopment will be worth an estimated $274m and will include new shopping, dining and entertainment concepts. The current VOX cinema will be relocated to the new floor, along with a bigger food court and entertainment area.
Phase one of the redevelopment was unveiled and showcased the transformation of the Arabian and tapestry area into a contemporary fashion district.
The 5000sqm of revamped space is now the home for many debut brands, such as Halston, C Wonder, Alice and Olivia and Elie Tahari. Marc by Marc Jacobs was also moved out of high end Fashion Dome and closer to its fellow New York streetwear brands.
The mall’s new fashion District offers a fusion of international fashion, from the US, Europe and Japan. Maje, Azzaro, BCBG, Paul Ka, and the first ever McQ boutique in the UAE are just a few amongst an array of over 30 brands.
“Mall of the Emirates has further diversified its luxury fashion offer with a complementary precinct solely dedicated to modern, contemporary fashion,” said Fuad Mansoor Sharaf, senior director of property management and shopping malls at Majid Al Futtaim.
“With one quarter of the Fashion District dedicated to first-time brands, Mall of the Emirates is underscoring its leadership in the region’s fashion industry,” he added.
Its all nice to hear the famous brands to settle in Dubai, but they are unfortunately all franchises. All the benefits of buying in the "real"store do not exist. Ok, it has the real products, but the corporate customer policies are not implemented with these franchises, which is for a customer not a good thing, as they are here always worse than in the US or Europe. We had an experience with buying a Burberry jacked in NYC, and after 1 week stitches came lose. As Burberry has a unlimited exchange policy world wide, we went back to their Dubai store, on to find out they are an independent franchise only. They did offer to fix the stitches, but only out of compassion (which we appreciated). Instead we opted to exchange the jacked during our next NYC trip... An exception is Marks and Spencer, where you can purchase a product anywhere in the world, and exchange, or find service for it it in Dubai stores with a question asked.
Same old brands. Where is BONIA?
Although i agree MOE & Dubai Mall are great malls i would appreciate if a percentage of stores could be given to good local retailers. What i mean by local is locally grown businesses. Most of the brands are either from Europe or USA. No doubt that they are fantastic brands but equal opportunity( or close to equal) should be present for all. Good brands like Magrudys , Organic foods have been pushed out of the big malls in favour of other international brands due to the power of the big retail groups who franchise them.
Whats a Jacked?