By Staff writer
Edutainment destination for children set to open in Dammam, Jeddah and Riyadh over next five years
Dubai retail firm Marka has announced that nine new Cheeky Monkeys Playland & Sweet Surprises outlets are being planned for Saudi Arabia through an agreement with a franchise company in the Gulf kingdom.
The company said in a bourse listing that Cheeky Monkeys franchises will open in Dammam, Jeddah and Riyadh over the next five years.
This expansion will represent the first international expansion and first franchise agreement for Cheeky Monkeys, the edutainment destination for children under six years of age.
Nick Peel, CEO of Marka, said: “This franchise expansion underlines our commitment to strengthening the presence of our brands not only in the UAE, but also across the GCC region.
"The high demand for children’s edutainment has enabled us to expand the scope of Cheeky Monkeys and we are excited about the prospect partnering with a leading franchising company in Saudi Arabia to further expand our retail network.”
The regional franchise expansion follows the recent launch of the latest Cheeky Monkeys’ venue at Al Naeem Mall in Ras Al Khaimah earlier on this year.
“We are confident that Saudi Arabia has just the right demographic to embrace the ethos of Cheeky Monkeys, with a growing young population requiring educational and learning facilities in an enjoyable, fun and interactive environment,” added Peel.
“This franchise expansion is yet another step in the right direction for us in what is already shaping up to be a busy and exciting year as we continue to build a well-balanced portfolio of global and home-grown fashion, hospitality and sports brands.
Marka announced in April 2015 that it acquired a majority stake in the edutainment concept designed as a destination where children learn as they play.