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Sun 2 Aug 2015 07:52 PM

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Dubai's Marka reveals Reem al Bawadi expansion plan

First restaurants to open in Sharjah and Ras Al Khaimah later this year as part of expansion plans

Dubai's Marka reveals Reem al Bawadi expansion plan

Dubai's Marka, a retail start-up that listed on Dubai's main bourse last year, has announced the expansion of the Reem al Bawadi restaurant chain into Sharjah and Ras al Khaimah for the first time.

The company said that it is opening two of the home-grown hospitality brand's outlets in the emirates in the fourth quarter of this year, with November as the expected launch date for each offering.

Marka's expansion of Reem Al Bawadi follows its purchase of the company in May this year for about AED315 million.

The sale was one of the largest food and beverage acquisitions in the UAE for a home-grown hospitality brand.

According to Marka, the two new activations in Sharjah and Ras al Khaimah are the first in an ambitious expansion programme for the chain, which will see new franchised Reem Al Bawadi outlets opening in the wider Middle East and North Africa region.

The new additions to the Reem Al Bawadi chain will be located at Sahara Centre , Sharjah and Al Naeem Mall, Ras al Khaimah, with their launch extending the brand's portfolio to nine outlets across the UAE, Saudi Arabia and Pakistan.

Nick Peel, CEO of Marka, said: "A major part of our acquisition of Reem Al Bawadi was a commitment to expanding the brand across the region and the opening of these two new outlets is the first fruition of this commitment.

"Their launch in just three months of Marka having the brand's operations under its Marka Hospitality division demonstrates the company's drive in adding new revenue-generating and profitable locations to our expanding F&B portfolio.

"We are currently at an advanced stage in the securing of premier locations for more Reem Al Bawadi restaurants in Abu Dhabi as well as Dubai, which will further extend the Reem Al Bawadi footprint in 2016," added Peel.

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