Dubai's OSN appoints new content chief to expand programming

Pay-TV firm names Emad Morcos as its first chief content officer to drive consolidated content strategy
Dubai's OSN appoints new content chief to expand programming
By Staff writer
Thu 12 May 2016 02:39 PM

Dubai-based OSN, the pay-TV network, has announced the appointment of Emad Morcos as its chief content officer, a newly created role.

Morcos will be responsible for driving OSN’s consolidated content strategy and is also mandated with the acquisition of programming rights across all OSN platforms, the company said in a statement.

It added that Morcos has over 24 years of broadcast experience gained in some of the world’s leading media companies in the US, Europe and the Middle East. 

David Butorac, CEO of OSN, said: “The differentiating strength of OSN is its extensive portfolio of exclusive and premium content tailored for all our platforms including linear TV, OSN Play and Go online TV.

"Emad brings strong industry insights and experience that will enable us to continue to build on our leadership position. Emad’s new role will mean consolidation of content across platforms which is key to our success going forward.”

Morcos added: “Today’s audiences are discerning about how and what they view. They demand the newest content at the same minute as global audiences. This calls for a comprehensive world-view on our content strategy for all our platforms to add sustained value for our subscribers.

"We will continue to focus on building global partnerships with the world’s premier content and channel providers, alongside an emphasis on local content creation to maintain our cutting edge as the premier provider of world-class entertainment.” 

In his new role, Morcos will further build on OSN’s content consolidation strategy that will drive revenue growth and cost management while enhancing the subscriber experience.

Morcos was behind the launch of OSN’s digital platforms, OSN Play and Go online TV.

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