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Sun 6 Apr 2014 11:46 AM

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Dubai's Pascal Tepper revives eyes global expansion

The UAE-based French bakery wants to open 20 bakeries in 36 months in MidEast and South East Asia

Dubai's Pascal Tepper revives eyes global expansion

Dubai-based French bakery Pascal Tepper has revived plans for an international expansion, with confirmation that it wants to open 20 bakeries in 36 months across the Middle East and South East Asia.

Almost two years after Atlas Hospitality, which co-owns the bakery with the French master baker, stated similar expansion ambitions, the business has again said it was “gearing for global growth using the franchise model”.

General manager Michel Saab said it had just completed three years of successful trading at its flagship shop in Dubai Media City and had a commitment to growing the franchise from day one.

“We placed full effort on developing a successful stand-alone outlet that is underpinned by a solid franchise offering,” he said.

Saab said the Pascal Tepper team was hosting more than a dozen potential franchisees over a two-day discovery forum in Dubai on April 7 and 8.

“We are very enthusiastic about where the Pascal Tepper franchise offering is headed. We know we have a winning combination of a wonderful product, a committed team, alongside consistency in the best baking practices,” chef Pascal said.

He said plans for 20 Pascal Tepper bakeries in 36 months includes markets such as Saudi Arabia, Qatar, Bahrain, Kuwait, Lebanon, Thailand, Japan and South Korea.

Saab said that they were looking for partners who had existing experience in the food and beverage sector, a site to establish the brand, and funding of around $600,000.

In May 2012 Atlas Hospitality managing director Siegfried Nierhaus said that their “pipeline plans are buoyant” and that they will look to markets including “Saudi Arabia, Qatar, Bahrain, Kuwait, Lebanon, Thailand, Japan and South Korea”.

“We have growing demand in the Middle East for the Pascal Tepper French bakery franchise concept which we will soon be launching,” he said at the time. “We are looking for partners who have existing experience in the F&B sector, a site to establish the brand, and funding of $680,000.”

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expat08 5 years ago

Best baguette and croissants in Dubai. Period. Good luck to them.

Francois 5 years ago

Obviously, expat08 is not French... Try Eric Kayser, a REAL French bakery...