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Fri 15 Aug 2014 02:26 PM

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Dubai's Pure Gold launches first overseas boutique in Paris

Jewellery company's Arianna boutique makes European debut in luxury Peninsula Hotel in French capital

Dubai's Pure Gold launches first overseas boutique in Paris

Dubai-based jewellery firm Pure Gold Group has announced that its Arianna boutique brand has launched in its first international market.

The company said in a statement that its luxury multi-brand jewellery boutique has opened in Paris.

Located in the Peninsula Hotel, the outlet features jewellery and accessories designed by the likes of Gucci, Roberto Coin, Moraglione, Annamaria Cammilli, and Leo Pizzo.

The boutique store also features exquisite jewellery designs by Arianna's in-house design team, the statement said.

Speaking about Pure Gold Group's venture into France, group CEO and managing director Karim Merchant said: "Paris with its long history as a place to discover culture and art, the finest and the most elegant of fashions, is the perfect setting for Arianna's entry into Europe.

"Our designs draw inspiration from a wide variety of themes and styles and are perfect for glamorous celebratory occasions. We launched Arianna in 2013 in Burj Al Arab in Dubai and our plan is to expand the Arianna boutique concept to fashion capitals of the world."

Pure Gold Group is a multi-million dollar retail group that owns Pure Gold Jewellers, La Moda Exclusives and Arianna.

Pure Gold Jewellers is one of the fastest growing jewellery brands with 125 stores in 10 countries.

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