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Sat 21 Jul 2012 09:44 AM

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Dubai set to cut costs to lure Hollywood

Dubai Film and TV Commission holds first meeting; to enhance city as film production hub

Dubai set to cut costs to lure Hollywood
(Getty Images - for illustrative purposes only)

Dubai is set to reduce its movie production costs in a bid to enhance the emirate's attractiveness to international film-makers.

The new Dubai Film and TV Commission also prioritised the development of an incentive scheme that fosters local talent at its inaugural meeting on Thursday.

The commission is looking to replicate the success of places such as New Zealand where movie production has become a key part of its economic strategy.

Established under the directives of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of Dubai Executive Council, the commission aims to increase local production and attract international players from both the film and TV sectors.

Headed by chairman Jamal Al Sharif, it said in a statement that it has "identified processes to decrease the cost of media production to enhance Dubai's attractiveness to regional and international production companies and film studios".

Al Sharif added: "Dubai's strategic approach to investment in the media industry has established the city as the regional trailblazer. This approach has benefited both Dubai and the UAE at large.

"With the film industry in Dubai and the UAE on the threshold of tremendous growth, the commission will deliver a much-needed boost to the landscape.

"Furthermore, the timely decision to establish this body will offer both regional and international filmmakers an enabling platform to film in Dubai, which will in turn drive the growth of the local film and television industry."

Board members at the first meeting of the Dubai Film and TV Commission included representatives from key players such as Emirates Airline, Jumeirah Group, and the Dubai International Film Festival.

The statement said the commission believes growth in the film and TV industry will also impact the tourism, transportation, storage, financial services and construction sectors and ultimately contribute to an increase in the overall GDP of the UAE.

Al Sharif said: "An interesting emergent trend is that viewers are increasingly making travel decisions as a result of exposure to locations featured in popular films or TV shows.

"This has contributed to a 40 percent increase in tourism at specific destinations, with governments citing that the attractions draw one in 10 visitors to their country. Some examples are Turkey and New Zealand."

He added: "We are confident that the initiatives of the Dubai Film and TV Commission will help develop a rich resource of industry-specific talent in the UAE."

Mission Impossible 4, which had a stand-out scene filmed at the Burj khalifa, recently drew the world's attention to Dubai, leading to an increase in film productions from China, India and Europe.

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Mick 7 years ago

hate western culture, love western culture, hate western culture, love western culture............

Jake 7 years ago

Those Hollywood studios should be told that they can't premiere their blockbuster throughout Ramadan.

Expat123 7 years ago

Really Jake, and why should Hollywood not release Blockbusters during Ramadan? How is the fair for the 6 billion non-muslims?

Jake 7 years ago

It's not my rule...Just check the current playlist at the cinema and compare it with the ones world wide. You will find two big names are not going to be screened during Ramadan.

procan 7 years ago

Just two Jake, Total Recall, Bourne Legacy, Lord of the Rings..Hobbits and there are others.