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Tue 3 Mar 2015 12:45 PM

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Dubai sets up new partnership to promote halal label mark

Under the terms of the agreement, Emirates Authority for Standardisation and Metrology will gain access to all factories and business partners in Dubai Industrial City

Dubai sets up new partnership to promote halal label mark
Dubai sets up new partnership to promote halal label mark
(AFP/Getty Images - for illustrative purposes only)

Dubai Industrial City and the Emirates Authority for Standardisation and Metrology, ESMA, have announced a strategic partnership aimed at promoting the national Halal mark within the United Arab Emirates, as well as the exchange of knowledge and expertise.

The agreement was signed by Abdullah Al Maeeni, acting director-general of ESMA, and Abdullah Belhoul, managing director of Dubai Industrial City, in the presence of a number of officials from the commission and the city.

Al Maeeni said the agreement sets out a framework for the preparation and implementation of an awareness campaign for the national brand of Halal that will enable better communication with business partners in Dubai Industrial City.

"There is a need for collective efforts among all stakeholders to define this national Halal brand. The Halal stamp makes the UAE a leader in the Arab world in the field of granting a sign for products that match the standards set by the commission," Mr. Al Maeeni added.

Belhoul commented, "We are very much looking forward to working closely with ESMA to promote and educate companies about the Halal stamp, a significant step in supporting Dubai achieve its goal of becoming the center of the global Islamic economy."

"ESMA and Dubai Industrial City will work together to reach out to, and familiarise, all relevant manufacturing firms in the UAE with the Halal mark and the process they will need to undertake to obtain such a designation," he added.

Under the terms of the partnership, ESMA will gain access to all factories and business partners located in Dubai Industrial City that are interested in the Halal label.

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