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Mon 21 Dec 2015 05:49 PM

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Dubai Shopping Festival to run for 32 days from Jan 1

21st edition of festival will run under the tagline 'Unwrap The Exceptional'; will include over 150 events and activities

Dubai Shopping Festival to run for 32 days from Jan 1

The 21st edition of Dubai Shopping Festival will run for 32 days from January 1 to February 1, organisers said on Monday.

DSF 2016 will run under the tagline "Unwrap The Exceptional" with visitors being treated to a line-up of more than 150 events and activities.

From internationally renowned events to celebrity icons, family-friendly activities to live entertainment and raffle promotions offering millions of dirhams in prizes, this year's Dubai Shopping Festival has been taken to a "new level of splendour", said Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).

Helal Almarri, director general of DTCM, said: "Dubai Shopping Festival is a highlight in the emirate's year-round calendar of diverse and attractive events and a key driver of tourism growth.

"Returning for its 21st year in 2016, the festival is intrinsic to attracting tourists from close-proximity markets including Saudi Arabia, other GCC neighbours and India in addition to visitors from further afield, especially those from China, Africa and Russia.

"Driving high tourism numbers at the start of the year, Dubai Shopping Festival also profiles the emirate's year-round retail and entertainment offering - one of the core pillars of Dubai's overall tourism offer - and is a significant contributor to the economy of Dubai."

Laila Mohammad Suhail, CEO of DFRE, added: "Our line-up of events, activities and promotions are built around the festival's 2016 tagline 'Unwrap The Exceptional', which defines everything at the festival as a gift that is waiting to be uncovered and cherished.

"As part of the shopping experience, the 21st edition of DSF will provide some of the world's best entertainment including music superstars, and global fashion brand events."

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