By Salma Awwad
The Islamic Fashion Design Council will hold its first event in the Middle East in early 2014
In response to the burgeoning demand for fashion reflective of modern Muslim culture, The Islamic Fashion Design Council (IFDC) is dedicating all its efforts into organising its first event designed to showcase the growing talent in the Islamic fashion and design world.
IFDC will be organising an Islamic fashion showcase for the first time in the Middle East. This event seizes the opportunity to highlight an industry that is worth an estimated $96bn and bring together proponents of creative living in an Islamic based manner.
According to Alia Khan, the founder of IFDC, the international demand for Muslim fashion, for just women alone, is 800 million people strong.
“Not eager to compromise on their sense of flare and style, yet happy to play by the rules, more Muslims are adopting the attitude that fashion and faith is a winning combination,” she states.
The Islamic fashion week will take place in the second quarter 2014 at the Dubai World Trade Centre and will aim to provide the consumer with a chance to keep up with the latest trends and to grant emerging talent the opportunity to gain further exposure and success.
“There are about 1,500 designers that are Muslim and non-Muslim on our list. Many of them have offered to come up with a ready-to-wear line that will just be for the Islamic Mohajaba market. They have never offered this before, so I couldn’t be more excited and I credit the IFDC for that,” Khan said.
She explained that designers that participate in the event don’t have to be Muslim designers necessarily, as long as they have items that are compliant with the Islamic mandate.
“Our stylists can finish the look for them. It’s all about facilitating the idea of keeping to a more modest look and at the same time allowing us to look good. So if anyone can do that, we want to applaud them.”
An ecommerce website as well as a magazine called ‘Cover’ will launch simultaneously with the event. These additional components of IFDC will serve as strong visual and creative entities for designers and stylists alike.
“Let’s change the whole vibe, let’s have our own Islamic fashion week and it’s going to be unlike anything anyone has ever seen,” Khan said.