By Neil Halligan
Organisers to launch competition for new Expo 2020 Dubai logo
A series of sculptures will be erected around the UAE this week as part of a public awareness campaign for Expo 2020 Dubai, entitled ‘For Everyone’.
A total of 21 sculptures, designed by leading global, regional and local talent, will be unveiled across prominent UAE locations this week.
The sculptures have been conceptualised to express the three themes of Expo 2020 Dubai through the medium of art – mobility, opportunity and sustainability.
Each theme has seven sub-themes, making 21 sculptures in total.
Reem Al Hashimy, UAE Minister of State and director general of the Expo 2020's bureau (pictured below), said the event’s organisers have been mapping out a plan for the years leading up to the 2020 event.
“Over the past year our team has spent the past year setting robust foundations for the five-year journey that we have ahead of us,” she said.
“We are putting our best effort to deliver an event that is worthy of the history of World of Expos and do justice to the 50th anniversary of the UAE,” she added.
Al Hashimy said the ‘For Everyone’ campaign is about creating awareness across the country.
“It’s a UAE-wide, multi-phase engagement programme that will create great awareness about our Expo 2020 and give people from the across the country the opportunity to shape how the Expo will be for them," she said, speaking at the media launch on Saturday.
The 21 towering sculptures, which are three to six metres in height, will have an interactive screen allowing visitors to discover more about the artwork, the artists, Expo 2020 themes and the impact of Expos on the world.
Expo 2020 Dubai will also launch a travelling roadshow on April 10, which will travel around the UAE.
“On April 10, which is 2,020 days prior to the opening of Expo 2020, we will introduce travelling experience roadshows that visit the emirates for a number of weeks. These roadshows will take visitors on a journey through the history of World Expos, stretching back to the first edition in 1851,” Al Hashimy explained.
She said they also plan to launch a new logo for Expo 2020 Dubai, which she said will include the ideas and thoughts of Emiratis.
“Later this month we will launch a competition for the UAE and Emirati budding designers and artists to create the new logo for Expo 2020 Dubai. We wanted to give people across the country a chance to truly make a mark on Expo 2020 and to be able to express every ting the Expo 2020 embodies,” she said.
The change in logo is part of the tradition of hosting the Expo, according to Al Hashimy, who said it will reflect the people of the UAE and its ideas.
“This logo is highly important for all of us, but during the preparation and designing stage, we did not really involve many people in this process. It's an accustomed tradition that for these well-established and mega events to change the logo from the voting stage to the implementation stage. “That's why we wanted the people of the UAE to leave their own mark and impact on this logo and to allow them to participate with us their ideas and concepts. I am confident that with the contribution of that it will be much better than the current logo,” said Al Hashimy.
Above: Reem Al Hashimy, UAE Minister of State and director general of the Expo 2020's bureau.
Below: Some of the locations for the 21 sculptures