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Wed 12 Oct 2016 11:47 AM

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Dubai Watch Week launches 'Time for Art' initiative

Watch giant Ahmed Seddiqi & Sons joins forces with Emirati artist to create rare art works to be auctioned by Christie’s for charity

Dubai Watch Week launches 'Time for Art' initiative

Dubai Watch Week (DWW) has launched a new initiative “Time for Art” led by watch firm Ahmed Seddiqi & Sons in collaboration with Emirati artist Abdul Qader Al-Rais and international auction house Christie’s.

The project will see Al-Rais create two rare art works in honour of the event’s second edition. The works will be auctioned during Christie’s upcoming art sale Dubai’s Modern and Contemporary on October 18.

“Our continued objective is to spread the cultural awareness of horology in the Middle East and to share a piece of our heritage with the world,” said director of DWW Melika Yazdjerdi.

Sale proceeds will reportedly be donated to Noor Dubai charity foundation to fund research on the prevention of visual impairment.

“We stand to support the cultural scene in the Middle East and have seen tremendous development in the art world over the past 10 years. However, being able to support our mission through philanthropy is something that is truly close to our values and something that we endeavour to drive globally,” said deputy chairman of Christie’s Middle East Michael Jeha.


Al-Rai’s commissioned works include Zaman, time: A View from the First Ahmad Siddiqi and Sons Shop. It pays homage to the first Seddiqi watch shop which opened in the late 1940s in Deira, Dubai. Al-Rai uses spare parts of various timepieces taken from the Seddiqi atelier and incorporates concepts of recycling and collage to emphasise the complexity of watch elements.

The second, Zaman, time: Saa’a Ramliya, hour glass, focuses on the notion of time. An hourglass, presented in shades of blue and yellow representing Dubai’s sand, desert and sea, honours the power of time and memory.

DWW focuses on workshops and mentorship opportunities for existing and emerging members of the watch community. It is held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, vice chairman of Dubai Culture & Arts Authority. Having first debuted in 2015, the event will take place in 2016 starting November 16 until November 19 across Dubai International Financial Centre (DIFC) and The Dubai Mall.

It will include the return of the Watchmaking Master Class and the Horology Forum as well as new programs such as the Creative Hub – a platform that showcases new innovations in the watch world hosted by various brands.

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