By Andy Sambidge
Etisalat's cable TV arm unveils new services to customers at Cabsat Mena 2010 show.
E-Vision, the cable TV arm of UAE telco Etisalat, on Tuesday announced plans to expand its offering of high definition (HD) channels in 2010.
It also said it was exploring the new 3D TV techology as part of a package of new services for customers.
Speaking at the Cabsat Mena 2010 exhibition, Humaid Rashid Sahoo, CEO, E-Vision, said: "We plan to expand our HD service and also explore the development in 3D world.
"We want to improve the television viewing experience by providing our customers flexible navigation through the enormous amount of choice and diversity of programming they enjoy today."
Starting on Tuesday, customers will be able to use a new Interactive Electronic Programme Guide (EPG) and TV Menu, the company said in a statement.
E-Vision is also planning to expand its HD channels from the current nine channels being offered to about 20 channels by the end of 2010.
Other new features provided by E-Vision include five catch up TV channels that will offer customers the opportunity to enjoy their favourite TV programmes which they might have missed.
E-Vision currently offers more than 300 TV channels, in 21 different languages.
In February, Japanese electronics giant Sony said it was looking to bring a suite of 3D-compatible products to Middle Eastern households in 2010.
In addition, Sony revealed that it is working closely with cable television providers like Al-Jazeera, Orbit Showtime and E-vision to bring 3D content to Middle Eastern homes this year.