By Matthew Southwell
Ebttikar’s regional ambitions are beginning to crystallise as the Saudi services giant flexes its collective muscle and begins to target markets outside of the Kingdom.
When Saudi-based network integrator Gulf Stars merged with two Al Faisaliah Group companies to create an enterprise IT services giant called Ebttikar, the company stated that it had regional ambitions. Today, these plans are beginning to crystallise as Ebttikar flexes its collective muscle and begins to target markets outside of the Kingdom.
“We looked at Iraq, but it is not quite stable enough yet. We have also been looking at Jordan and we will look to go to market [on the back of] projects. We are also looking at Qatar where we see some business opportunities. We will expand on the back of projects that show our core competencies,” says Selman Al Fares, group IT director of Al Faisaliah Group.
“However, there is also a lot of growth potential in the Kingdom and we need to make sure we add value to our local customers too,” he adds.
Any company signing up to work with Ebttikar in the future will be able to tap into the firm’s reservoir of integration and business process re-engineering knowledge, which it gained as it combined its own disparate entities together.
“Mergers and acquisitions are much more complicated than people think. 2003 was a very hectic year [for us] but we have come out of it with a lot of experience about how to prioritise and organise a business,” says Al Fares.
“We are coming out of 2003 with very good momentum and we will be able to take that into 2004,” he adds.