An increasingly competitive education sector in the UAE means that school operators will have to invest in their understanding of the market and potential differentiators, according to a new report from strategy consulting firm LEK Consulting.
In a report entitled “the private K-12 opportunity in the Middle East”, LEK said nearly 24,000 seats were added in the super premium and premium schools segment between 2015 and 2018.
To ensure success, LEK recommended that schools “invest in understanding the market and competitive landscape.”
“It is imperative that new entrants have an in-depth understanding of the local market and competition at a catchment level to determine the most appropriate price point and curriculum to offer,” the report added.
Additionally, LEK suggested that new entrants to the UAE’s education sector must make an effort to understand the needs of parents.
“New entrants must invest in extensive primary research, including parent surveys, to develop the most appropriate school configuration and establish real differentiators to win in the market,” the report said.
In neighbouring Saudi Arabia, LEK noted that there are “optimal conditions” for the growth of the kingdom’s education sector, given that K-12 enrolments is only 16 percent, compared to 40 percent in Kuwait and 75 percent in the UAE.
“Saudi Arabia’s private K-12 segment is a circa $3 billion market and tailwinds are strong,” the report notes. “Vision 2030 articulates an aspiration to increase share of private education to 25 percent.”
The report adds that increasing the share of private education in Saudi Arabia “will reduce the cost burden on the public purse while also leveraging private provision to deliver higher quality.”
If Saudi Arabia were to reach the level of private provision accessed in Kuwait, the report noted, the market could be worth $14 billion.
Across the region, the report noted that private K-12 education has grown three times faster on average than GDP.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.